Introducing The Rock cookware




New in the market, The Rock cookware. Why is it so different? Made from extra thick forged aluminum, our unique manufacturing process uses small metal pellet impact technology to modify the surface to form an ultra durable rock-like finish. The result is an outstanding release performance, 3 times better than traditional non-stick cookware.


Here are some key features:

  • Resists scratch and abrasion
  • Nothing sticks
  • Never warps
  • Lasts longer
  • Offers optimal heat distribution and even cooking
  • 10 years unparalleled warranty
  • Dishwasher safe
  • Compatible with gas, electric, ceramic and halogen stovetops


Now in stores and online


A word from our consumers

We had a group of consumers (our “StarTesters”) try the new cookware and here is what they had to say:

  • The coating is very different than what is available in the market
  • Heat distribution is great and ensures even cooking everywhere in the pan
  • The non-stick properties are great
  • It is very resistant, does not scratch even with metal utensils
  • Seems like it’s a pan that would last a long time
  • It’s surprisingly very light

Overall great comments, why not try it yourself!

Offered in a small “try me” size in stores with a $5 mail-in rebate.